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Mamut eCRM nominated to Product of the Year
The important building blocks
From KapitalData, 30/11-2000

 Mamut eCRM is nominated as Product of the Year in the category e-business. Several important building blocks have to fit together for an e-business to give the desired result for the initiators. Just have a look at some failed projects, and it quickly becomes obvious that certain elementary areas have been subject to shoddy craftsmanship.  

The building blocks include machines and hardware, but even more important in a greater perspective are the software solutions that are to ensure a steady flow through the entire product chain.

In the category we have chosen to call e-business we find out-and-out solutions for business and logistics. We find classic ERP systems that are expanded towards customers and partners, and among the ten nominees we find CRM solutions that by themselves or in combination play an important part in e-business.

KaptialData writes about Mamut: Mamut eCRM is a solution where the customer and sales processing system is seamlessly integrated both with the accounting system and the company’s e-store/web publisher. The solution will be launched in the first quarter of 2001, both in Norway and internationally, and is a development on the Mamut eSolutions product series. In the latter, the CRM functionality of the business and information systems Guru Business Applications (GBA) is integrated with the e-commerce solution Mamut in the same application. Hence web publishing and e-commerce will be integral parts in the CRM systems that small and medium-sized businesses are offered, and all Internet generated orders are automatically processed further in the company’s order register.

Mamut eCRM will have a complete web interface, where each user can create his own profile according to relevant tasks. Depending on the solution chosen, Mamut eCRM will cost between NOK 2000 and 5000, writes KapitalData.


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