Mamut will supply e-commerce solutions to farmers in all of Europe through the European portal Farmersfield, writes digitoday.no.

Mamut today reports that the company enters a partner agreement with Farmersfield, a European portal for the agriculture industry with Norwegian initiators. Farmersfield is established in the British market, and is working to establish itself in France.

There is a total of more than six million farms in Europe, and a total of 37 million people work within the agriculture industry. An increasing number of players in the agriculture industry make use of electronic business, and that is why it is vital that the farmers are present on the Internet.

Digitoday.no writes further that Farmersfield was established in September 2000 in collaboration with among other the Kverneland Group, Hydro Agri and PriceWaterhouseCoopersConsulting. The target is that Farmersfield should be the best starting point for the farmer on the web with a mix of news, weather reports, links to public and other relevant information, and for buying input factors and farming equipment.

All of Farmersfield users are now offered a professional e-commerce solution with Mamut for Farmersfield, and the software is also preinstalled on PCs. User-friendliness was in focus when Farmersfield considered potential partners, and Mamut was chosen among other things because the solution does not require any prior knowledge about the Internet or HTML, writes digitoday.